nike competitive advantage slideshare

Realize the need for … We have developed guidance and tools they can use to improve Human Resources Management (HRM) in their factories. Group 4: See our User Agreement and Privacy Policy. He experimented with different track surfaces, re-hydration drinks and most importantly innovations in running shoes. The company has employed several methods to increase customer loyalty. 0. Share; Like... Abhishek Varier, Certified Scrum Master. Nike is a leading designer, marketer and distributor of athletic footwear, apparel, ... who was constantly seeking ways to give his athletes a competitive advantage. With higher competition ratio, Nike has to spend more money on marketing and advertising. Clipping is a handy way to collect important slides you want to go back to later. I agree with Andres that Nike has a competitive advantage given its size, as smaller competitors may not be able to have good insights from a limited volume of data. 5 Comments 12 Likes Statistics Notes Full Name. Share; Like; Download ... Sumit Rai, Intern. Because Nike refuse to change its product mix to support Foot Locker’s product line reshuffle, Foot Locker, the dominant global footwear retailer, with over 3,600 stores, cancelled about $150 million in Ni… that partners may provide. See our Privacy Policy and User Agreement for details. Victor Hemmati CEO and President Philip Knight runs Nike, Inc. Mr. Knight co-founded Blue Ribbon Sports in 1962, which officially became Nike in 1978. Originally a distributor of shoes, the company now manufactures various shoe… Lance Hollister Downloads. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Potential development of substitute products and entry by new competitors also poses a major threat t… The brand has occupied the top position for several years in the industry. Competitive Environment Nike.Inc Nike.Inc was founded in the year 1964, it is headquartered in Beaverton, Oregon. See our User Agreement and Privacy Policy. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. Competitive advantage in the Marketing strategy of Puma- Sourcing from the suppliers: In its product portfolio, 90% of its products are sourced from the Asian markets where most of its manufacturing & production plants are located. 12 hours ago Delete Reply Block. 1. Loading in … 5 × 1 of 32 ; Nike 61,632 views. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. Their secret is brand management because despite selling their products at a higher price, consumers are still willing to pay more money for its brands which are believed to be of high quality with different styles. Nike’s marketing strategy is not limited to the online world. China, Indonesia and Vietnam have become the primary manufacturing destination for Nike. Loading in … 5 × 1 of 46 ; Competetive advantage 12,417 views. Nike delivers innovative products, experiences and services to inspire athletes. Upcoming SlideShare. Looks like you’ve clipped this slide to already. Nike Inc.’s generic strategy for competitive advantage emphasizes product mix diversity. You may now download this complete presentation with a nominal fee of $9.99. Vincent Ukwu. Nike is a customer-oriented brand and customer loyalty is a strong source of competitive advantage for it. If you continue browsing the site, you agree to the use of cookies on this website. A generic strategy, according to Michael Porter, defines how a business achieves and maintains its competitiveness. We believe Nike, with close to 100% of its production outsourced to Asia, has a strong competitive advantage because of its efficient and well-developed supply chain 1 (Source: Morningstar.com). You can do it both through Nike’s official website and their mobile app. Nike Business Strategy and Competitive Advantage: Nike is the leading brand in sports shoes and apparel industry. Nike is an incorporated company that operates primarily in the footwear industry. Brent Hare Nike has shown that they are a … On SlideShare. 0 Number of Embeds. These outputs are known as the product mix. This market position is partly a result of effective and efficient operations management (OM). This element of the marketing mix enumerates the organizational outputs offered to target consumers. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. Login to see … Are you sure you want to Yes No. Based on this Five Forces Analysis, it is also recommended that Nike Inc. must implement strategies to attract and retain more customers, so as to minimize the effects of substitution in the sports footwear industry environment. Great Post! Increased competitive pressure – Although, Nike is a dominating the athletic industry, competition, and new emerging brands are still potential threats to the company. Published in: Education, Business, Technology. Looks like you’ve clipped this slide to already. I also wonder if going direct will mean losing data that may be interesting for Nike, such as the behavior of their customers on other verticals (clothing, tech, etc.) To ensure success, Nikes managers must continually examine and improve strategies and approaches used in the 10 strategic decision areas of operations management. Nike Inc.’s growth comes with changes in its product mix. 42. Nike Inc. is a leading global manufacturer and seller of sports shoes, apparel and equipment. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. Competitive Rivalry or Competition with Nike … We have mentioned some of the main factors that put Nike ahead of its competitors. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Learn the fundamentals of competitive marketing strategies based on creating value for customers. Nike, with there marketing, innovation, technological advancements, and equitable manufacturing departments, has created an al around dominant strategic plan Nike has built there competitive advantage to the highest form possible. In order to maintain and gain its competitive advantage over its main competitors such as Adidas, Reebok and others, Nike has adopted the expansion strategy by outsourcing the production line to low-cost countries. Your message goes here Post. Are you sure you want to Yes No. Competitive advantage is something that separates the company from other competitors in the same industry. Nike, Inc. is a marketer of sports apparel and athletic shoes. Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 4Assistant Professor, Department of Management & Marketing Due to the strong brand competitive advantage, Nike has been able to increase its market share all over the globe. Product differentiation helps companyto boosts its profit through the sale of different product. lower sales to its top customer NKIE find sufficient projection space to make up for Foot cabinet told Nike that it wanted to reduce the number of Nikes porch shoes-the Air Jordan Shoes and others that sell for well over $100-because the vendor believed that consumers were turning more to mispriced shoes. 1. Competitive Advantage of Nike. The federation of lazy jobless people (FLJP), Competitive Advantage And Core Competencies, Nike Case Study (Building a Global Brand Image), No public clipboards found for this slide. Over the years Nike has a balanced stock performance i.e. Extensive global production and di… See our Privacy Policy and User Agreement for details. 0 From Embeds. Finding a physical Nike store near you is a breeze. Founded in … Apart from investing in design and quality, the brand has also employed a great business strategy and focused on customer service. Need a hand choosing a sports outfit? These areas pertain to the main decisions in managing streamlined opera… Clipping is a handy way to collect important slides you want to go back to later. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. You can change your ad preferences anytime. 13 Comments 74 Likes Statistics Notes Full Name. Its prices are a bit high as compared to other competitors but it has made many sales than th… We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… The sourcing is a big task in Puma which is handled by Big cat Ltd. company who coordinate with 190+ suppliers in more than 35 countries for sourcing & the … Objectives Learn how to understand competitors as well as customers via competitor analysis. But no stock is risk-free even the Nike. Chris Kerschen Published in: Business, Economy & Finance. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. 12 hours ago Delete Reply Block. Creating Competitive Advantage Chapter 18 2. Follow Published on Sep 13, 2012. It has gained the acceptance in consumer’s mind that Nike-made products are of high-quality. Now customize the name of a clipboard to store your clips. Follow Published on Jan 31, 2011. You can change your ad preferences anytime. The following strengths are the most notable in the case of Nike Inc.: 1. There exists rivalry among competing firms in the same industry and the firms compete for customers through price, quality and speed. Threat of new entrance: Nike has been able to outshine so many brands in the athletic wear industry because of the competitive advantage that it has over its rivals. 14 Actions. Nike spent $3.5 Billion specifically on marketing and demand generation in fiscal year 2020. Strong brand image 2. MGMT65000 – Strategic Management – spring 2011 Test 1 By: Divya Mishra School of Management Purdue University Calumet Submitted to: Dr. Arifin Angriawan1|Page. Nike faces competition from Adidas-Reebok, Puma, and Fila and the company has to develop strategies through which it can overcome such competition. On the other hand, Nike’s intensive growth strategy reflects the company’s focus on innovation to develop the business. Nike is popular for its high-quality sport shoes and other apparels. Porter’s Five Forces Analysis for NIke Inc. Concern for employees The Proposed Nike’s Mission At Nike, we desire to deliver superior products to customers and athletes that are both safe and dependable (1, 2 and 6). Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike has a competitive market, generating more revenue means low labor cost. Michael Porter identified five competitive forces that are present in any competitive environment (Lussier & Kimball 2009). Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Cost Advantage (Similar products at lower cost) Competitive Advantage Differentiation Advantage (Price premium and unique product)NIKE is the leader of industry in product differentiation. A strategic audit of Nike Inc. and its wholly owned subsidiaries was conducted by gathering the company’s financial data, press releases, industry information, company history and current projects… We certainly believe its outsourced production and well-developed supply chain is valuable to the company, as it enables the company to enjoy market-leading margins, and higher profitability. Josh Fernino Shares. Our well trained employees and experienced executives will ensure a competitive advantage for our markets, growth for the company, and profits for our shareholders (5). 182 ... competitive advantage 1. A recommendation is for Nike Inc. to prioritize investment in product development to ensure competitive advantage. Nike has a broad range of shoes, clothing, and gear, catered to men, women, and children. Upcoming SlideShare. Now customize the name of a clipboard to store your clips. Rapid innovation processes 3. It has to maintain the low labor cost, though increases in many countries and can affect the revenue generation. The purpose for outsourcing the … If you continue browsing the site, you agree to the use of cookies on this website. Porter’s model helps to understand the sources of Nike’s sustainable competitive advantage over its rivals. Ty Parasiliti If you continue browsing the site, you agree to the use of cookies on this website. Its industry leading performance is backed by excellent product quality and great customer focus as well as a fantastic marketing strategy. Competitive Advantage of Nike Saturday, 29 November 2014. Sustainable competitive advantage is when one company’s value creating products are impossible to imitate by its competitors. Nike’s brands have turn out to be to be very strong as compared to others such as Reebok and Puma. If you continue browsing the site, you agree to the use of cookies on this website. Strong human resources policies and capable, qualified management are essential for all Nike suppliers to be compliant with the law and our Code Leadership Standards. Comment goes here. growth in EPS and revenue. An intensive strategy shows how a company grows. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. During 1960s, Adidas and Puma sneakers used to control the global market in every sport and on every level. Download with Paypal confidence at https://www.payloadz.com/go/sip?id=1574060 More marketing documents download at http://store.payloadz.com/results/results.asp?m=212023 Please contact me at hello@divyamishra.com for any questions regarding the download. Comment goes here. A fourth advantage is customization , the benefits associated with offering customer-tailored solutions. Porter's Generic Strategies with examples, Climate Analysis - Chapter 2: A Stronger, More Resilient New York, MSL Germany's Healthcare Survey 2012 - News From the Virtual Waiting Room, A study on the marketing strategies of Apple Inc (Dissertation), No public clipboards found for this slide. For example, the business continues its investment in research and development to produce new products and enhanced versions of its current products. “Nike requires its finished goods suppliers to verify they are sourcing materials from vendors that are compliant with Nike’s Restricted Substances List (RSL) and with the principles and guidelines outlined in Nike’s Code of Conduct. Thanks Guys! We’re supporting our suppliers in developing predictive, agile, resilient and integrated HRM capabilities. They offer their customers a memorable in-store experience, too. Comes with changes in its product mix years Nike has shown that they are part of consumer sector... 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Abhishek Varier, Certified Scrum Master imitate by its competitors with higher ratio! Like you ’ ve clipped this slide to already continues its investment in research and development to produce new and... Of effective and efficient operations management share all over the globe Ribbon sports in 1962, which officially became in... Products, experiences and services to inspire athletes became Nike in 1978 of new entrance: porter.

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